About - Van
Stone: Brand Name – Philadelphia, Pennsylvania Area/ Creative Visual Artist Consultant/ Digital
Advertising and Digital Marketing/ Current Freelance; PFPN News; International Marketing; Media Specialist
Van Stone, Visual Artist, Digital Advertising and Digital Marketing Consultant, Founder, Community Organizer and Media Specialist
Summary:
Effective Digital Advertising Specialist and Consultant
able to utilize internet analytical data to develop advertising campaigns. Most
noted for remaining ahead of important internet trends, understanding the
latest changes to internet search engines and marketing and being able to put
digital advertising into a context the clients can understand and become more
powerful. Also, well known for marketing created images; Many have been seen
hanging on walls of private homes, on murals, in magazines and most notably,
every year since 1994 on the Philadelphia Front Page News Models and Media Key
307 Models Magazine Cover. Enjoys the challenge of creating a more effective digital campaign
for every client.
About:
I have over 35 years of experience, a multidisciplinary
background and a passion for the creative and storytelling process.
I’m a visual artist, writer and consultant by title, storyteller by nature. I’m
originally from Philadelphia, PA, where I started as a community organizer
artist presenting my work in solo exhibitions from Philadelphia to NYC to
Harrisburg, and Virginia, before turning my sight on advertising. My previous
experiences led me to work with design and more specifically digital
advertising, which I have found to be a natural thing to me. Throughout my
career, I have been a creative leader for agencies and publishing companies – Philadelphia
Scoop, Westside Weekly, Advantage NYC, and Philadelphia Sun to name a few. Most
recently, I am the founder and director at the Van Stone International House for
Arts and Education 5150 Walnut Street 2nd Floor, in Philadelphia,
PA. I lead operations for my non-profit Van Stone Productions Foundation Inc.
as well.
Campaigns:
Gaining experience on both sides of the industry I’ve worked on
several award-winning campaigns such as: “Sheila E and Prince Philadelphia”, “Beyoncé and Jay Z Concert Philadelphia”, “Janet Jackson Concert
Philadelphia”, “Kevin Hart Concert Series Philadelphia”, “Toys for Tots Give Away in Philadelphia”, and “Super Heroes and
Animal Heroes Adventures in Philadelphia”, “Heroes of the Last Q Comic Strip”, "The
Skip Hamilton Story Philadelphia Eagles”, “Mary J Blige”, "The Jacksons Concert California", “Dr. J and Roger Robbie the
Hip-Hop Raccoon”, “Tobacco-Free Kids”, “Central City Toyota Cars”, “Budweiser
Beers”, “The Wilbert Montgomery Story Philadelphia Eagles”, “Herb Rogers Jr. and Robert L. Jefferson Sr Exhibit”, and “World of Dance Jennifer Lopez, Ne-Yo, Derek Hough NBC TV”.
Thirty eight years ago I started Van Stone Productions Foundation, Inc., a
creative publishing and digital production news agency and youth services
program ongoing and based in Philly, VA, NYC and Dominican Republic. It is an
amazing journey!
Through my passion for art, family, science, advertisement, technology, and
deep understanding of the visual arts and creative process, I continue to explore
and look for opportunities to create innovative and visually striking
experiences.
Follow
Me:
Facebook Samuel Vanstone Downing
Digital
Advertising Consultant/Editor and Publisher,
01/10/97 – 10/25/18 Philadelphia Front Page News Newspaper – Philadelphia,
Pennsylvania.
Analyzed effectiveness of
digital advertising methods and campaigns.
Developed
banner ads, pop-up windows and other digital
marketing sales.
Review
client needs for digital advertising and marketing.
Created technology
and photography ads for publishing.
Digital Advertising Consultant, 03/10/96 – 12/14/05 Advantage
Magazine – New York City, New York/Chicago, Illinois
Worked
with clients to develop digital advertising plans and digital marketing plans.
Created
digital advertising for smart phones.
Reviewed
search engines for ad placement.
Marketed
technology and photography ads for client sales.
Education:
1980 High School, Business Academy and Arts University City
– Philadelphia, Pennsylvania; 1981 Cheyney University – Cheyney, Pennsylvania; 1993
Fine Arts Institute – Philadelphia, Pennsylvania.
Freelance:
Entertainment News Journalist, March 2013 – December 2017 Advantage
Magazine Chicago/Canada.
Entertainment News Journalist, January 1993 – October 2018 Westside
Weekly Newspaper – Philadelphia, Pennsylvania.
Entertainment News Journalist, November 1993 – September 2018
University City Review – Philadelphia, Pennsylvania.
Entertainment Columnist, March 1994 – 2015 Scoop USA
Newspaper – Philadelphia, Pennsylvania.
OP Editorial Contributor Writer, February 2002 – December 2015
Philadelphia Daily News – Philadelphia, Pennsylvania.
OP Editorial Contributor Writer, February 2003 – September 2014
Philadelphia Inquirer – Philadelphia, Pennsylvania.
Brands:
FHM,
Ikea, YouTube, Elly, Google, Bazaar, Johnson &Johnson, Coca-Cola, Toyota,
Budweiser, Motorola, Lucky, Home Design, HoopGurlz Women’s Basketball -ESPN, Bicycling
Now, Vague, Barclays, Self Magazine, Maximum, Auto Guild, and Glamour.
Press
and Publications:
1987- 2018 Philadelphia Tribune; 1993 – 2018 Westside Weekly;
1993 – 2018 University City Review; 2014- 2018 Media Key 307; 2014 – 2018 Philadelphia
Front Page News Magazine; 2013 – 2017Advantage Magazine Chicago/Canada; 1994 – 2016 Philadelphia Scoop; 1995 – 2015 Public
Record; 2002 – 2015 Philadelphia Daily News, 2007 – 2014 Philadelphia Inquirer,
2007 – 2009 Philadelphia Sunday Sun; 1987 – 2000 New Observer; 1996 – 2005 Advantage
NYC.
Exhibitions:
2018 Philadelphia Plastic Art Club Robert L. Jefferson Sr.
Tribute; 2018 Van Stone International House for Art and Education “Great Kings and Queens of Africa Posters Budweiser” history; 2018 Toys for Tots Give Away Philadelphia Park; Super Heroes and
Animal Heroes Adventures Please Touch Museum;1996 PBS Channel 12 Book and Art
Signing; 1995 International House Philadelphia Book and Art Signing; 1995
Lancaster Avenue Hall Book and Art Signing; 1995 WDAS Radio Book and Art
Signing; 1995 WHAT Radio Book and Art Signing; 1995 Philadelphia Library Book/Comic
Books and Art Signing; 1994 Philadelphia School District Book and Art Signing.
Speaking
engagements:
Philadelphia School District 2007 - “Education”; African American Museum 2008 - “Community”;
NAACP Philadelphia 2009 - “Peace”; Philadelphia Men United for Better
Philadelphia 2011 – “Unity”; Black Enterprise/Entrepreneur Expo 2016 - "Comics and Photography".
Awards/Recognition:
1 x Lucien Blackwell Community Journalist Award; 1 x Jannie
Blackwell Writer Award; 1 x State Rep. Kenyatta Johnson Community Journalist
Award; 1 x NAACP Philadelphia Journalist Award; 1 x Philadelphia School
District Journalist Award.
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